Former Grooveshark Execs Raise $950K For E-Commerce Customer Intelligence Startup Tandem

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Screen Shot 2014-10-31 at 10.34.49 AM A team of early Grooveshark employees who left the company a couple of years ago to pursue their own startup ambitions have raised a little under a million for Tandem, a service that helps e-commerce companies better understand their customers shopping behavior and interests by combining analytics data, surveys and sales information. Explains co-founder and CEO Isaac Moredock, previously… Read More

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AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone. 

New York-based AOL is combining its ad platforms—Adap.TV and AdLearn Open Platform (AOP)—into one system, which is aptly named One. Launching in February, One will combine programmatic buying of video from Adap.TV and display and banners from AOP, and it will include the cross-device capabilities.

"This is really along that pathway of making life easier for marketers within our platforms," said Chad Gallagher, director of mobile at AOL Platforms. "Two major pieces of data are now available: device-linking technology linking users from desktop to mobile devices. The second piece of data is [location information]."

Cross-device technology is a strong focus in the online ad world as players develop their own solutions to ensure brands can accurately find users who constantly use multiple devices. Facebook launched the Atlas ad server earlier this month to take advantage of its data on 1.3 billion users who are constantly flipping between desktop/laptop and mobile.

Facebook could employ Atlas to serve ads to properties outside its digital walls, and help advertisers connect with users anywhere. AOL Platforms, the ad tech arm of the Web company, has been developing its programmatic tools for brands to manage digital ads across devices.

AOL has compiled 100 million consumer profiles that could target multiple devices, and it claims 93 percent accuracy reaching the intended target, as measured by comScore. So 93 percent of the time a consumer could be traced from one device to the next. Gallagher said AOL complies with privacy requests of users, who can opt out of such tracking.

System Reaps Results in Brand Trials

Citi and T-Mobile were early testers of AOL's new ad tech, which is available through Adap.TV and AOP for now until the two are united into One. AOL Platforms said that 54 percent of its ad campaigns were cross-screen during the second quarter of 2014.

AOL said advertisers with access to such data and technology were seeing a 30 percent increase in the effectiveness of their ads, with cost per action down. For example, a marketer with a $55 cost per action would see that drop to $35, Gallagher said.

"We take a very integrated, holistic approach to how we engage our customers," Peter DeLuca, T-Mobile's svp of brand and advertising, said in a prepared statement. "Reaching them on multiple platforms with relevant content suitable for each channel—whether that be their desktop or mobile device—helps us target our message, build brand awareness and lead to direct customer action."

Linking devices is a key component to measuring the effectiveness of advertising, because often a consumer could see an ad on one screen and then make a purchase on another.

"If someone performs an action on one device but ends up converting on desktop all that data piece together to tell a story," Gallagher said. 




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Top 10 Web Video Series: Brutally Honest Look at the Latest X-Men Movie

If there's one thing that the folks at Honest Trailers do best, they know exactly how to skewer the basic truth out of movies—and they don't spare critically acclaimed ones such as X-Men: Days of Future Past.

Even fans of the mutant hero movie have to admit that despite the Bryan Singer-helmed flick being entertaining, the movie has a lot of flaws. One big one is that it negates everything that happened in all the past X-Men movies, even the absolutely dreadful X-Men Origins: Wolverine. (Well, except for Taylor Kitsch as Gambit. That part was awesome.)

At any rate, Honest Trailers' take-down YouTube clip has been viewed 4.2 million times since Oct. 21.

Also making this week’s top 10 videos is the Spanish-language Expectativa Realidad—Profesiones (English translation: Expectations/ Reality—Professions). You don't have to speak Español to understand what is going on in this hilarious clip, although we have to warn you, some of it is NSFW. The video, by Enchufetv, has been viewed almost 6 million times since Oct. 19

The entire list for your perusal:

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.




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How to Earn an Ivy league Degree by Wasting Time on the Internet by HubSpot

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waste-time-surfing-internetThis professor sure knows how to write a provocative title.

“Wasting Time on the Internet” is the name of the University of Pennsylvania’s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. And, because people love talking about wasting time on the internet almost as much as they love actually wasting time on the Continue reading “How to Earn an Ivy league Degree by Wasting Time on the Internet by HubSpot”

8 Data-Driven Tips for Using Images in Blog Posts by HubSpot

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pictures-in-blog-postIf you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time?  

According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell Continue reading “8 Data-Driven Tips for Using Images in Blog Posts by HubSpot”

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again

Air New Zealand’s quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien’s The Hobbit to spoof the stuffy in-flight safety video.

The four-minute video—which grabs the No. 3 spot on this week’s Adweek/VidIQ top branded video chart—follows a pair of Hobbit fans as they are transported into scenes from the trilogy while on an airplane. For example, when one loses a gold ring (similar to the one featured in The Hobbit), he is instructed to inflate his lift vest before bungee jumping off of a bridge to recover it.

Elijah Wood and Peter Jackson make appearances, too. Jackson reminds passengers when "it’s time to store all electronic devices" as he sits in an airplane seat at the top of a hill.

Meanwhile, Wood thanks passengers for picking Air New Zealand to fly on. "May your path always be guided by the light of the stars, and may the future bestow upon you all the happiness and adventure our Middle Earth has to offer," Wood says.

Air New Zealand ran a similar Hobbit-themed commercial in 2012. In that ad, the entire experience took place on the plane.

Elsewhere, Beats by Dre’s LeBron Re-Established spot also makes this week’s chart in time for his return to the Cleveland Cavaliers

Coke’s real-life take on mobile gaming and GoPro’s latest videos also continue to keep YouTuber viewers’ attention.

Check out this week’s full chart in the interactive infographic below, powered by VidIQ

 

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.




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Novelty T-Shirt Maker Print Syndicate Raises $4.25M Series A

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Screen Shot 2014-10-31 at 9.41.03 AM Print Syndicate, an e-commerce store that sells printed T-shirts and other fashion and home decor goods, has raised $4.25 million in Series A funding led by Data Point Capital. Read More

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Here Is the Video of Jerome Jarre’s In-Flight Antics That Almost Got Him Arrested

Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous" on Vine and translated that popularity to Snapchat and now YouTube, has been having a brilliantly public—if not orchestrated—meltdown of sorts.

Last week, he walked out on his ad agency, appearing to reject a $1 million sponsorship deal. Then this week, he started tweeting from a Mexico to Miami flight that he had gone too far with a stunt and would be arrested once the plane landed.

The international incident became worldwide news and trended on Twitter when he implored his fans to tweet with the hashtag #americanairlineschillout.

Jarre appeared to be in trouble for one of many stunts he has filmed on planes. He stripped down to a Speedo, wore an inflatable turtle and strutted around the cabin. Then he tweeted and sent a Snapchat message saying he was about to be arrested. He was detained at the airport in Miami, the BBC confirmed.

"Speedos may look good at the beach, but no one wants to see them dancing around the ailse at 35,000 feet," American Airlines said in a statement to the BBC.

Jarre, who is a protégé and partner of social media marketer Gary Vaynerchuk, was featured on the cover of Adweek's social media issue last month. Ironically, after saying last week he was done marketing in his social media videos, Jarre's in-flight prank ganrered plenty of attention for American Airlines.

Watch the in-flight shenanigans here:




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Trialfire Begins Selling Code-Free Analytics Service For Apps And Websites

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Screen Shot 2014-10-30 at 5.23.51 PM Toronto-based startup Trialfire is launching a service so companies can track customers as they interact with applications and websites without the need for data analysts and technical support. The company’s new software allows companies to collect every user click, navigation and entered field, without the need for fancy coding. “This way you don’t have to add any custom code… Read More

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The Top 10 Halloween Candy Brands on Twitter

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies on the social platform.

And a quick note to marketers in this category: the Boston-based social media vendor reports that few brands are including the #Halloween hashtag in their tweets, which seems like a mistake. Of all tweets mentioning "Halloween" and "candy," the only brand-themed hashtags of note were from Listerine and Welch's Fruit Snacks. 

Below are the top 10 brands in terms of the number of tweets mentioning them, according to Crimson Hexagon.

  1. KitKat — 204,086
  2. Snickers — 145,836
  3. Skittles — 138,867
  4. Starburst — 138,867
  5. M&Ms — 71,627
  6. Twix — 48,529
  7. Butterfinger — 36,685
  8. Reese's Peanut Butter Cups — 23,362
  9. Twizzlers — 20,502
  10. Almond Joy — 13,398




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