Facebook Finally Supports GIFs: 10 Ways to Celebrate by HubSpot

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There’s an old saying that goes, “A photo GIF is worth a thousand words.”

And as of today, Facebook is finally allowing users to express themselves via GIF

[Hold for applause.]

While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. Sure, they released a Giphy workaround back in 2013 that made it possible to post some GIFs on the platform, but that was just a tease compared to what they’re capable of supporting now. 

It appears that the feature is still in the process of rolling out. Most users already have access, but Pages (for businesses or publishers) seem to still be waiting for the go-ahead.

The best part?

The functionality couldn’t be easier. 

How It Works

1) Copy the link to your favorite GIF.

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2) Paste it into the status update bar.

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(It’s important to note that when you paste the link and the GIF populates, you have the option to delete the URL that appears in the status update box to eliminate clutter.)

3) Post.

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Seriously, that’s it. 

In terms of choosing a GIF source, Facebook supports the whole gamut — Tumblr, Imgur, Giphy, Google Image search, etc. As long as you have the direct link to the GIF image file, you’re golden.

What This Means for Marketers

From a marketing standpoint, GIFs are gold. 

For starters, GIFs are super easy to consume. With attention spans shrinking, these short video clips provide marketers with the perfect way to capture the attention of their audience in a otherwise noisy feed. 

Not to mention, they aim to elicit an emotional reaction from us. Some make us laugh, others make us cry (mostly from the aforementioned laughter), but most importantly, they make us feel something, which in turn, encourages us to share.

Looking to Express Your Excitement?

We’ve rounded up a handful of our favorite GIFs so you can try out the new feature and show your friends and family just how exciting this news is. Check them out below:

Jonah_Hill_Excited.gif

Source: Giphy

Fresh_Prince_GIF.gif

Source: Giphy

snuggie.gif

Source: Giphy

ELF_Excited.gif

Source: Giphy

oprah.gif

Source: Tumblr

Beyonce.gif

Source: Giphy

wat.gif

Source: Imgur

liz_lemon.gif

Source: Giphy

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Source: BuzzFeed

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Featured Image Source: Giphy

free guide: how to use facebook for business

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TwoDots Tops 30 Million Downloads, 5 Billion Games Played

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TwoDotsCentral (1) Crossing 4.8 billion TwoDots games played, the creators of both Dots and its successor have admitted they are working on new games. CEO Paul Murphy told TechCrunch that the company has shelved around six different games while continuing to build out new worlds on TwoDots, but that the company does intend to release at least one new game in 2015. For those of you who are not yet familiar… Read More

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To Clean Up Your Startup’s B.S., Bring Sales Into The Leadership Team

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8098870211_d8922cddc6_k “Coin-operated idiots”. Even if no one says it out loud about sales people anymore, they might still think it. It’s the perception some startup CEOs have when it comes to their sales force (unless the founders have come from sales themselves). Just load ‘em up and watch them do their mindless best … like at a laundromat. Read More

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TAXI Chatter: If Logos Were Sad, ‘Anti-Logos’, DIY Edible LEGO Candy, & More

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Nike

Image via Adam J. Kurtz, BuzzFeed BFF

Just like how a chat with a cab driver gives you a quick overview of major happenings in the city, we round up stories that have taken center stage in our conversations this week.

Brands always exude a positive and empowering vibe. But what if they were a little honest and showed some sadness instead?

Illustrator Adam J. Kurtz imagines how these brand logos would look if they were not all sunshine and happiness in his ‘#Sadvertising’ series.

cheap furniture but not easy its ok you need us more than we need you #sadvertising @kdigilio http://pic.twitter.com/vFp4Y6GjEJ

— Adam J. Kurtz (@ADAMJK) May 22, 2015

Continuing the trend of harsh truths are these ‘anti-logos’ created by netizens around the world for the 2022 World Cup in Qatar.

In a bid to effect positive change from major brands, these reimagined logos force awareness on the tough working conditions that laborers face.



Image via Reddit

Throwing even more brutal honesty your way is the following comic strip by illustrator Toby Morris that brilliantly sums up how we all don’t have the same opportunities in life, resulting in class differences in society.



Image via Toby Morris

Nevertheless, while we don’t have a say in the lives we are born in, we can decide how to make the best out of it.

As aptly put by renowned graphic designer Aaron Draplin, “Say yes a little more than you say no, and do good work for good people.”



Image via TYPO Berlin

And all is not lost. Even though it might be a cold, hard world out there, sometimes a smile could be all it takes to make a difference, as shown in these clever ads by toothpaste brand Crest.



Image via Crest via Adeevee

Perhaps a dose of LEGO could be a mood-booster? Make that an additional fix of happiness when you can DIY your very own edible LEGO gum candies.

If that’s still not enough in making you smile, a ridiculous, funny lip reading of The Avengers might do the trick.

Here’s to a joyful weekend ahead:

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10 Things to Stop Doing in Your Next Public Speaking Opportunity by HubSpot

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Most of us at some point in life have to stand up in front of other people and make some sort of presentation. That’s just the way it is.

Whether it’s only a verbal presentation to a few people or a TED Talk with cameras and a large audience, there are some simple things to remember that will help you make as strong a presentation as possible. 

Preparing your talk

So, you’ve just been invited to make a presentation and the fear starts to set in. Well, don’t panic. According to my Myers-Briggs Type Indicator, I’m a 100% confirmed introvert, so not someone who naturally enjoys public speaking. 

However that doesn’t necessarily mean I can’t stand on a stage and give a speech—in fact I’ve done it hundreds of times and have survived, and so can you. The most important thing is to prepare correctly, practice and then stick to a few simple rules. These are the focus of this blog —they are the rules I’ve lived by and they seem to work for me. 

1) Don’t Reach for a Computer First

My first rule is don’t get out the computer right away. Plan in analog. Get a plain sheet of paper or better still, a large flip chart, and map out what you want to cover in your presentation. I’m a digital nut, but the computer can come out later as you start to build the actual slide deck. 

2) Don’t Start With Detail – Start With an Idea

The most important part of any speech or presentation is an idea, not detail. Detail is there to support the idea and I see too many people who think that just simply presenting lots of data and facts makes for a great, engaging, presentation. It doesn’t. It starts with a good idea. 

3) Don’t Focus on Too Many Things. The Rule of Three

A presentation is a story, so think of it that way. You are telling a story and like all good stories there is a beginning, a middle and an end. Build three parts to your presentation and start to decide how you will structure it into these three sections.

Doing this makes it much easier for the audience to remember the salient points and helps them structure in their own minds what you are talking about. 

4) Don’t Use Bullets on Slides (Repeat This Statement 10 Times)

If there is one thing that puts me, or just about any audience to sleep rapidly, it’s slides covered in bullet points. You see people’s eyes glaze over as presenters show a long bulleted list of things they will be talking about. Too often presenters use a bullet point list to remind themselves of the points they are hoping to talk about, which really means the presenter is not well rehearsed enough. Humans don’t engage with bullet point lists. We engage with stories (as noted above). 

Instead, aim to make your slides visually interesting and appealing. Use single words or at most a phrase or single image on a slide to support what you are talking about and never just clutter your slides with ‘stuff’. Big simple words and images work best. 

One practice I always stick to is dissection. Once I think I have a presentation ready, I try to go through it again and take away even more words or images. Keep things simple.

5) Don’t Talk about What You Want to Say. Talk about What Your Audience Wants to Hear

Any good presenter knows that focusing on what the audience wants to get out of it is key. Always get advanced information about your audience, and put yourself in their shoes. Try to imagine what they want to get from your presentation and what is going to make it a great presentation from their point of view. There will be certain points you need to cover, so think about where you will cover these in the presentation, and the evidence and facts you have to support these points. 

6) Don’t Discombobulate (Don’t Use Difficult Words)

A common mistake I see in presentations is that people use overly complex or obscure language. It just confuses people. One way of getting an audience to remember your presentation is to use simple everyday language and powerful big numbers. 

Use fun and interesting words that add that extra punch. Too many business presenters hide behind complex terms and phrases, and this doesn’t help their presentation or get the audience to engage with it. 

When using numbers, keep it simple and add context so the audience can better understand what the numbers mean. I recently gave a TED Talk about the benefits of remote working and working from home, and wanted to talk about how much time I used to waste every day that I sat in a car. I didn’t just want to state the number of hours per day, which was 2 hours per day. I wanted to really communicate what that meant in context. So I talked about the 18 days a year I was wasting, which is equivalent to more than a two-week holiday. Give your numbers a human scale.  

7) Don’t Just Hope It Will Be All Right on the Day. Practice!

We all know that practice makes perfect, and this is never truer than when it comes to making a presentation.

Once you’ve got your draft presentation ready, rehearse with yourself and talk it through. See if the words come out easily and where there are complexities you need to navigate. I tend to practice talking out loud and even time the presentation. Whenever I start practicing a new presentation, it sounds awful – but that’s why you practice! I then typically ‘rehearse’ parts of my presentation in conversation with friends to test out my arguments to see if they hold up under discussion. Finally, I run through the whole presentation with close friends, or my wife, who can give honest, critical, feedback.

In the TEDx speaker’s guide they list the most important elements in making a great TED Talk. And top of the list is rehearsal. So know your subject and rehearse, rehearse, rehearse.

8) Don’t Assume… Check the Technology

My biggest actual fear in making a presentation is technology not working. So I always check that the technology works. Confirm that the films play, slides animate correctly, and sound is working. Don’t just assume it will work. Have a run through: check the projector, and that the slides look good. Check the sound system if you have one as well as any other technology like remote controls or pointers. And even once you have done all that, be prepared for disaster. 

I’ve been in those situations. Once I was giving a presentation in Phoenix, Arizona, to around 250 people and, despite there being two technicians present, the computer system crashed as I walked out on stage.  (They were using a PC running PowerPoint. Since that day, I have always insisted on using my own Apple Macintosh computer running Keynote as the presentation program). But in spite of the technical issues, I managed to cope, as I had prepared for a verbal version of the presentation using notes I’d written on cards—just in case. I keep the cards tucked away in my pocket as a final back up. So never assume everything will just work. 

9) Don’t Keep Looking at the Slides, or Your Laser Pointer or Anything Else Except the Audience

One of the worse nervous habits some people have is to stare out into space or at anything except the audience. One very senior executive I know has the habit of examining in detail the remote control in his hand to avoid looking at the audience.

So, look the audience in the eyes and don’t even look at your own slides. It will make you look awkward. Know your material well enough to make eye contact with your audience and engage them throughout. Even try to build in some two- way dialogue where possible with your audience. 

10) Finally – You Don’t Have a Boa Constrictor Wrapped Around You. So Breathe! 

Boa constrictors kill their prey by wrapping around them and squeezing tighter every time their prey lets out a breath. Some people, when they’re presenting, seem to have the same problem. So don’t forget to breathe!

Before you walk on stage or stand up, take a couple of good deep breaths and compose yourself. When you are talking, take a moment every now and again and make sure you are not rushing. Slow things down—it’s not a race. Even when giving a TED Talk, and the 18-minute clock is counting down in front of you, remember to take pauses. It allows you to breath naturally. Pace is so important. Taking those pauses makes you look more in control and confident as a speaker, and lets you breathe. 

Relax and Be Yourself

So those are ten important points to consider when giving a presentation. And remember, most people in the audience want you to give a great presentation—so they are sympathetic. Smile, be yourself and genuinely engage with them on a human level. They will appreciate it.

If it’s a larger audience, say over 200, try to pick out a few people around the room to use as focal points, covering all areas of the audience. It helps make you look more animated. 

Good luck!

Want to Know More?

Interested in the topic of Julian’s latest TED Talk: E-ployment & remote working? Download a free chapter from the new book E-ployment here.

Watch Julian’s keynote presentation on Inbound Marketing in Riga here.

download 20 examples of top-notch presentations

 

 

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Minimalistic Posters Illustrate The Destructive Effects Of Dementia

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Creative agency Fallon London has designed a collection of ads for Alzheimer’s Society to help people comprehend the anxiety felt by people with dementia.

Titled ‘Daughter, Husband, Son’, the series uses straightforward copy to showcase the changing mindset of patients and the damaging effects of the disease.

You can view the ads below.

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[via Adeevee]

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off by HubSpot

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Contagious_Ideas_That_Stick.jpg

Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn’t all that easy. 

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson’s “blender durability experiments,” and proposed an idea that would soon propel Blendtec to fame. 

The Will it Blend? video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. 

How did this happen? And why?

Quite simply, Blendtec found a way to position their product as something truly fascinating. Something contagious

“The Blendtec story demonstrates one of the key takeaways of contagious content. Virality isn’t born, it’s made. And that is good news indeed,” explains Wharton Professor and best-selling author of Contagious: Why Things Catch On, Jonah Berger. 

In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. I recently had a chance to catch up with Berger to discuss his book and dive further into his understanding of why people talk about certain products and ideas more than others.

Ever wonder why kale suddenly became impossible to avoid? Or yoga pants? Or podcasts? What’s that all about?

According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories. 

STEPPS: The Six Principles of Contagious Ideas

“The key is to understand what grabs people’s attention and why people share. And that’s what the six key STEPPS are all about. Even in today’s crowded marketplace, these principles have helped dozens of companies get their products and ideas to catch on,” explains Berger. 

Before we dive into some real-life applications of these principles, it’s important to start with a clear understanding of how they are defined:

  1. Social Currency: Social currency taps into our desire to feel like “insiders” and share information that makes us look good. 
  2. Triggers: Triggers remind people to talk about your product or service. This is often achieved by linking what you offer to popular events or cues. 
  3. Emotion: When we care, we share. If you can get people to feel something, the next usual step is for them to share those feelings. 
  4. Public: The more visible and easily accessible your product is, the more likely it is to be talked about. Highly public ideas market themselves. 
  5. Practical Value: People want to share content that teaches others how to do something better — improve their health, learn a new instrument, save money, etc. 
  6. Stories: Inserting information into a narrative will transform it into something more attractive to share.

So how do these principles help explain the popularity of kale, yoga pants, and podcasts? Read on.

The Kale Campaign

Between 2012-2013, 608 baby Kales were born. No, not the vegetable. We’re talking about actual babies named Kale. 592 baby boys and 16 baby girls, to be exact. 

This should come as no surprise after the Department of Agriculture announced that U.S. farmers grew 57% more kale in 2012 than they did in 2007. Or after Whole Foods reported that on average they now sell 22,000 bunches of kale per day. And while we’re on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? 

Notice a trend developing here?

Kale is really really popular in the U.S.

From Beyoncé music videos to the next iteration of the McDonald’s menu, the almighty leafy green has seemingly infiltrated all corners of society. Which leaves us to ponder the question: How the heck did that happen?

The simplest way to explain this veggie phenomenon would be to attribute it to the increase in healthier eating habits amongst Americans. However, we’d argue there’s actually more to it than that. 

First, it’s important to note that this whole kale thing didn’t take off organically (pun very much intended). Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair, founder of My Young Auntie PR, to propel the superfood into super fame. 

As a result, Sinclair did what any great PR person would do — she hustled the veggie into the hands of the right people. And in this case, the right people meant people like the guys at Fat Radish, which can be best described as a “trendy, brick-walled cafe with a hip clientele and innovative, vegetable-centric British dishes.”

Thanks to their endorsement and a handful of other high-brow mentions — Martha Stewart’s Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow’s 2011 kale chip segment on Ellen — kale quickly made its way into the public eye. 

While this PR boost helped to push the vegetable into the limelight, Berger’s principles played a part in helping it maintain its authority.

“From almonds and blueberries to Greek yogurt and kale, people are always looking for the next superfood. Something that has lots of vitamins and nutrients, with no downside. And for the moment, kale has hit that perfectly. It’s the right blend of novel and nutritious that allows people who care to show they are on the next big thing,” explains Berger. 

The key phrase here being “novel and nutritious.”

It’s kale’s nutritious, practical benefits that make it shareworthy. People are always looking to share things that help others, so highlighting the health benefits of kale serves as a way for them to do just that. 

Aside from its nutritious practical value, kale has also become somewhat of a novelty. As a result, people are driven to share their kale consumption to prove that they are — as Berger mentioned — “on the next big thing.” This is a strong representation of social currency in action, as this principle refers to our desire to show off the fact that we are staying on top of the latest trends. 

“The only thing people love more than talking is talking about themselves. Particularly online, much of what we share is driven by how it makes us look. People share pictures of their meals, diets, and workshops to show how healthy, smart, or in the know they are,” adds Berger. 

To get a better idea of just how far the social spread of kale has gone, we ran a quick Instagram search for the hashtag #kale and found that the Instagram community alone had shared 1,327,785 kale pictures to date. Kale salads, kale chips, kale smoothies, you name it — they’ve slapped a filter on it and shared it with their followers. 

As long as we continue to operate under the notion that “you are what you Instagram,” it’s likely that this food trend will only continue to grow. 

The Return of the Podcast 

In 2001, Steve Jobs introduced the world to the very first iPod. Serving as an innovative portable music player, the iPod finally gave users the ability to carry their favorite songs and albums around with them.

Soon after its release, “podcasting” — a genre of narrative audio cleverly named to reflect the listening device — surfaced and began to catch on. However, somewhere between 2009-2010 the genre began to lose steam. 

Fast-forward to today, and it seems that there is a podcast for almost anything you can think of. So what caused this resurgence in popularity?

For starters, mobile usage is at an all-time high. According to Pew Research Center, 64% of American adults now own a smartphone of some kind. (This number is up from 35% in the spring of 2011.) This makes it easier than ever for listeners to pull up a podcasting app and tune in without the hassle.

Prior to this increase in mobile dependency, keeping up with a podcast meant subscribing to a program, downloading new episodes each week, and manually plugging your iPod or other MP3 player into a computer to sync up the latest. In other words, it was hard work. 

By improving the user flow and lowering the barrier between broadcaster and listener, it’s easier for users to incorporate this technology into their daily routines. This is where we can begin to see several of Berger’s principles take shape — specifically practical value, stories, and emotion. 

In terms of practical value, podcasts are unique in that they are both portable and audible, which in turn, makes them useful. As a result, people are driven to share information on podcasts or suggestions for listening to introduce their network to a new way of consumption — a format that will increase their productivity and help them learn new things. 

“Podcasts are like entertainment snacks. They provide a handy way to consume information on the go. Whether waiting for the subway, or working out on the treadmill, you can listen while you are doing something else,” explains Berger. 

Other than the fact that they are valuable in the sense that they fit nicely into our busy routines, the popularity of podcasts most certainly has something to do with their storytelling roots. 

“Bundling information into narratives encourages engagement,” Berger insists. 

Let’s take the Serial podcast, for example. If you’re not already familiar with the podcast, the 12-episode spin-off of This American Life chronicled the 1999 Baltimore murder case of Hae Min Lee. And while it would be naive to credit this particular program with the return of podcasting, its success certainly helped to generate a lot of attention for the medium. 

By repackaging the case into a compelling story, it quickly became something that people wanted to share and talk about. And while stories are quick to spread, inserting an emotional factor will help them go that much further, as people are known to share things that make them feel something. 

“As I talk about in my book, the more we care, the more we share. But some emotions increase sharing more than others. While positive things tend to be shared more overall, we found that certain negative emotions, like anxiety, do increase sharing. Serial was the perfect blend of anxiety and suspense that drove people to share,” says Berger. 

So whether you’re tuning into a weekly account of a murder trial that has you on the edge of your seat, or you’re feeling inspired after listening to a thoughtful Q&A with your favorite marketer, there’s no denying the power of storytelling mixed with emotion. And if podcasts continue to marry the two so seamlessly, there’s no telling how far this idea will spread. 

The Yoga Pants Obsession 

Walk around most college campuses and cities in the U.S., and you’ll start to notice an unofficial “uniform” on many of the women. 

And by unofficial uniform, we mean yoga pants. Everywhere. Every day. 

If it’s raining, people often opt for the yoga pants/Hunter rain boot combo. Snowing? You’ll see the triple threat — yoga pants, North Face jacket, and Ugg boots. If it’s bright and sunny, many will rock yoga pants, flip flops, and a t-shirt. (For the record, I’m guilty of these pairings myself.)

Certainly there has to be a logical explanation for this trend — but what? Why yoga pants?

Similar to kale, we can’t ignore the fact that there has been a recent uptick in healthy living initiatives. Over the last decade, the yoga and Pilates industry has grown significantly, which certainly contributes to an increased demand for the corresponding apparel. But, that’s not the only driving force behind this trend. 

In terms of Berger’s principles, there is definitely something to be said about the influence of social currency.

Take the wildly popular athletic apparel brand, Lululemon, for example. Lululemon has used social currency to establish themselves as the crème de la crème of yoga pants. At it’s core, social currency has a lot to do with the concept of making people feel like “an insider.” One way to create this type of social capital is to leverage scarcity and exclusivity to impact perceived value and interest in a particular product or service.

According to Berger, Scarcity and exclusivity play a part in the signaling process by increasing desirability. If not everyone can have something, it makes you look better to have gotten it.”

In an effort to create this sense of exclusivity, Lululemon runs their new colors and seasonal items on a 3-, 6-, or 12-week cycle, and they stock a limited number of items in stores to make them appear scarce. As a result, their new items are known to fly off the shelves, despite the fact that there are cheaper alternatives available (a typical pair of Lululemon yoga pants retails for ~$100). 

“What we buy not only serves a functional purpose, but it also signals things about us to others. Sure, other yoga pants might work just as well for half the price, but people aren’t buying Lululemon because it’s the cheapest. They’re buying it because of what it says about them — that they are into yoga and are wealthy enough to afford the brand,” Berger told me. 

While it’s evident that leveraging exclusivity and scarcity to create social currency is effective, Lululemon has even more tricks up their sleeve. 

Their strategy also leans heavily the principles of emotion and publicity, as demonstrated by their unique ambassador program. Essentially this program recruits local fitness junkies — yoga teachers, triathletes, runners — before a store opens in their area. As a Lululemon ambassador, they are tasked with spreading the word about the brand, and to make it that much easier, they are awarded free Lululemon apparel for their participation.

By encouraging their ambassadors to sport the gear, they are effectively making their product more public. This increase in visibility works to get people wanting, thinking, and talking about the apparel. 

Aside from wearing the yoga pants, the ambassadors are also responsible for promoting the brand, the lifestyle it encompasses, and the community that they are trying to create. This sense of community often elicits emotion — whether it be a sense of belonging or a new found motivation — which powers them to share and talk about the brand. 

“Products are more likely to catch on if they are part of a larger social movement. People aren’t just buying something; they are participating in something larger than themselves. Good brands build a community, almost a religion, around what they are doing. There is an ethos or value system they stand for, and buying the product allows consumers to be part of that movement,” explains Berger. 

Sparking the Next “Big Thing”

While kale, podcasts, and yoga pants are three perfectly good examples of ideas that spread like wildfire, not all ideas share the same fate. 

So how can businesses prevent an idea from flopping? Here’s Berger’s advice:

“Many people think that sharing today is quite different from what it was 20 years ago. But in all the hype around the technology, people forgot about something much more important: the psychology. Why people talk and share in the first place, and what drives them to share some things rather than others. Some companies have collected millions of friends and followers, but if no one shares your content, it doesn’t matter. The key is understanding why people share, and using that understanding to craft contagious content.”

free guide to podcasting

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The Agenda For The Europas Conference: AI, Drones, Health, FinTech, Fashion & More

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awards12 The Europas Conference & Awards for European Tech Startups, is on on June 16 in London, and TechCrunch is the exclusive Media Partner. Think ‘a summertime Crunchies, with a daytime unconference attached, by a sunny River Thames’. The agenda for the event has just been released. You can find it here and the roster of international speakers is here. Attendees will… Read More

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A Behind-The-Scenes Look Into Building Google’s New Visual Framework

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Google Design has officially reconceived its visual framework, improving on its existing material design guidelines and outreach efforts, and releasing all new elements in anticipation to further value-add to the existing toolkit of designers and developers everywhere.

The brand new, exciting range of offerings include newly-minted guides for TV, Auto and Cardboard, Google’s virtual reality product, as well as a brand new icon library consisting of over 800 material system icons.

Watch the video explaining the concept of Google’s new visual framework below, and find out more here.

[via Google Design]

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If Alcohol Ads Were Honest…

This humorous new collection of modified alcohol prints joins BuzzFeed’s series of ‘honest ads’, which previously featured tampons and condoms.

From providing liquid courage to total black-outs, these comical ads are brutally honest about where your next swig will take you.

Have a look at some of the ads below and view the full collection here.

[via BuzzFeed, images by Pablo Valdivia for BuzzFeed]

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