Why People Like, Share, and Comment on Facebook [Infographic]



Of Facebook’s 1.25 billion monthly active users, 44% Like their friends’ posts at least once a day — and 29% do it multiple times a day. That’s hundreds of millions of people interacting with content on the social network on a daily basis.

So what motivates people to Like Facebook posts — and share them, and comment on them? And why should businesses care?

Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, studies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns. 


Check out the infographic below from QuickSprout to learn more about why people use Facebook and what businesses can learn from it.



Vía HubSpot Marketing Blog http://ift.tt/1LFtUD3

10 Publishers Killing It on Instagram



Instagram isn’t just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Instagram’s population now encompasses 53% of all online adults between the ages of 18 and 29, and 25% of all online adults between the ages of 30 and 49. Even better, nearly half of Instagram’s users check it daily.

That’s a lot of engagement going on. Yet many B2B publishers haven’t created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow.

B2B Publishers Who Aren’t Taking Instagram for Insta-granted

1) John Deere (Manufacturing)

This company may be 178-years old, but you wouldn’t know it by how well they use social media. In particular, their #DeereSighting user-generated content (UGC) campaign has been crushing it on Instagram, achiving engagement rates more than 40% the norm for the platform.

According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. John Deere? Regularly gets between 3,000-5,000 likes per post. With a follower total of 65,900, that translates to engagement rates between 4% and 7.5%.

Nothing ‘grams like a Deere.


2) Billboard Magazine (Entertainment)

In a glamorous industry, Billboard has the luxury of drawing on its rich store of celebrity photos to get attention. Yet they don’t just rely on award shows and concerts to populate their page. Rather, they do a great job of integrating other mediums into their feed.

Most notably, they promote their print magazine in a stylish and deliberate way. The process starts with posting the new edition’s cover. Roughly a week later, they publicize the print magazine again with a mocked-up image highlighting the cover story in a new way. In fact, Billboard was one of the few trade publications we found that edited its pics.

They are also one of the few publications incorporating video to promote their digital content.


3) Barista Magazine (Food)

This trade magazine, “serving people serving coffee” offers a wide variety of content on their Instagram feed to forge a genuine connection with its followers.

They posts pics reflecting their values, sharing what companies in their industry are doing, as well as their own promotional content. Barista Mag also remembers to include links back to specific articles on their site, or out to it’s community’s content.


4) Pizza Today (Food)

According to Simply Measured’s recent report on Instagram, posts tagged with a location result in 50% more engagement than those without. One reason why engagement may be higher with location-tagged images is because location is a popular search criterion.

Pizza Today uses location tagging to enhance their promotion of pizza parlors—a big bonus for such a neighborhood-oriented industry. This not only helps their engagement, but also makes Pizza Today a great partner to restaurants.


5) Automotive News (Transportation)

We liked that Automotive News (AN) understands how to tailor their content to each social media platform. Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post. And while the two-hashtag limit holds true for Twitter, it doesn’t for Instagram.

AN alters their strategy by platform, and averages between seven to eight hashtags per post, increasing its chances of getting found. They also have a good mix of hashtags, including branded company names as well as more popular, generic terms.


6) American Spa (Health)

You have 2,200 characters available in an Instagram caption, plenty of room to include multiple hashtags and build a story behind your image. Here’s one publisher that uses their caption space well to provide context for the image, referrals to additional content, a mix of hashtags, and @mentions.


7) Rangefinder and WPPI (Arts)

Innovation? How about this: two organizations that noticed an overlap in audience created a joint Instagram account. Rangefinder, a magazine for photographers, teamed up with WPPI, a trade association for wedding and portrait photographers. This sort of partnership is a great example of an effective way to target one segment of a market.

Rangefinder also uses this account to promote both the digital and print versions of their magazine with the visual creativity befitting of its market. Instead of using a digital image of its cover, they instead use a captivating photo of someone holding the issue. Nice touch.


8) Architect (Construction)

You would expect the Journal of the American Institutes of Architect to have gorgeous photos. Their feed doesn’t disappoint.

However, that doesn’t mean the content isn’t focused on business. They use their profile bio to promote and link to specific content on their website. They were also the only publisher we saw that used Instagram as place to post infographics.


9) Artnet (Arts)

Just as with the previous publisher, Artnet’s feed benefits from having an unending source of visually enticing content. But they don’t just assume pretty pictures will hold their audience’s attention.

They use their captions to create meaningful context around an image, regularly tag specific people relevant to an image, and they also repost (or “regrams”) from others, and links to other people’s content.

Lastly, they also promote their own and other businesses’ posts in unobtrusive ways.


10) WWD (Fashion)

Here’s another publisher with an unfair wealth of stunning imagery that goes beyond the obvious to offer up a wide variety of substantive content. If you’re looking for types of images for your Instagram account, WWD offers examples of behind-the-scenes, personal stories, and community interaction posts, all while including a call-to-action to read more on their website.


Can you think of any other examples of great publisher Instagram accounts? Let us know in the comments below! 


free guide: how to increase paywall subscribers

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These Motorized Alarm Clocks Will Force You Out Of Bed By Running Away

[Click here to view the video in this article]

For those of you who are best friends with the snooze button on your alarm, these clocks by Nanda Home may be just the thing for you.

The motorized gadget, called ‘Clocky’, scoots away once the alarm goes off, forcing the user to get out of bed to retrieve and turn the alarm off.

Available in an assortment of colors, ‘Clocky’ is able to withstand jumps from locations three feet above the ground.

If you’d rather your alarm play music, the similar but spherical ‘Tocky’ is more suitable.

Both items can be purchased online from Nanda Home at $39.99 for ‘Clocky’ and $49.99 for ‘Tocky’.

Check out the video below to see these clocks in action.

[via Laughing Squid, images via Nanda Home, video via YouTube]

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Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies



How can we take what we have and make it grow?

It seems like a simple enough question. But growth is hard — especially in the corporate world.  

Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before).

But before we delve in further, let’s not deceive ourselves: There is no secret formula to growth. There are no magical fives steps to take us from point A to point B. There is no checklist or formula. That era is gone (if it ever existed).

Growth is an outcome of hundreds or thousands of working parts. It’s a result of thousands of explicit and implicit decisions made by crowds of people within and beyond your organization, each and every day.

And while there are no secrets to instantly unlock or guarantee growth, there are lessons to learn by observing growth companies. With that said, my hope is that the wisdom and observations below will help propel your organization on a better growth trajectory than you were on yesterday.

3 Business Lessons From High-Growth Companies

Have you tuned into The Growth Show yet?

This podcast from HubSpot — hosted by CMO Mike Volpe — is full of compelling conversations with leaders from high-growth organizations. By tapping into the processes and inner workings of these organizations and the individuals that power them, Volpe uncovers valuable takeaways for businesses both big and small. Below we’ve identified three noteworthy lessons from his conversations with three impressive organizations. 

1) Slack

When Zendesk CMO Bill Macaitis left his growing SaaS company to join a startup called Slack, he marveled at how maniacally focused Slack was on their customers. (For perspective, Zendesk helps organizations provide world-class customer service, and is often lauded for its expertise in creating great experiences for their customers, and allowing their customers to do the same.)

If you are unaware, Slack is one of the fastest growing enterprise software company of all time. In less than nine months, it went from launch to a valuation over $1 billion. Less than 2 years after its founding, it is now approaching a $3 billion valuation, with ARR (Annual Recurring Revenue) growing by $1 million every 11 days and user growth growing 8% weekly.


But, what is Slack?

Slack is an internal collaboration and communication tool. In his conversation with Volpe, Macaitis likened the tool to Uber. In the same way that Uber improved the experience of finding and riding in a taxi, Slack has set out to transform the painful experience of enterprise communication and collaboration. 

Slack built their revenue model primarily around usage, which is commonly risky for an enterprise SaaS company. Most enterprise SaaS companies charge per user per month, whether their customers use the software or not. However, by focusing on this metric as its primary measure of value, Slack forces itself to continually make the product more useful and more engaging for its user base. If people aren’t using it, Slack isn’t making money.

In another move counter to traditional thinking, most organizations would jump at the chance to onboard new large accounts. Macaitis recounted being courted by multiple companies who wanted to deploy 10,000+ seat installations that Slack decided to decline early on. How many companies would have the guts to do that? It was too early, and they simply couldn’t risk disappointing that many users. They waited until they were confident that the users would be delighted and willing to recommend Slack to their peers and friends.  

Another key fundamental observation is that Macaitis views branding not as a marketing exercise but a result of interactions with every single touchpoint. Engineering, support, and customer service are all ambassadors of the brand, not just those who are considered marketers. This viewpoint — embedded into Slack’s culture — has a profound effect on its internal priorities, communication, activities, and culture. As mentioned earlier, they are maniacally focused on the customer … and it’s obviously resonating.

2) Shopify

Shopify powers thousands of ecommerce storefronts. And while the growth has not been quite as dramatic as Slack’s, Shopify still easily qualifies as a high-growth company. When CMO Craig Miller joined Shopify, they had 13,000 customers. Three years later, they had 130,000. For those keeping score at home, that’s 10X (1,000%) growth in just 36 months.


One of the most interesting highlights from the conversation with Miller was him stressing the point that everyone is responsible for marketing, and that anyone can bring in a customer. This is vastly different from most organizations where marketing and sales are exclusively responsible for customer acquisition.

When Miller arrived, Shopify had a strong technical culture with little respect for marketing. He built the marketing team from scratch and soon renamed marketing the “growth team” in order to clarify what they were all there for.

However, instead of just focusing on growth within their group, the growth team’s main focus was to create a culture of growth and customer acquisition throughout the entire company. The transition and collaboration across silos wasn’t easy at first. However, by creating value through little small wins for other departments, the growth team earned trust and began to gain more respect and influence throughout the organization.

Experience and brand are also a reflection of the evolving culture at Shopify. In the digital world, it takes something special to differentiate. Along with a great product, Shopify is often lauded for its “Terms of Service” page of all things. By infusing a bit of humor and personality into the most boring part of its website, the company garnered attention and created a more human bond with customers and prospects. Additionally, when customers sign in, they are met with a greeting of “Good morning, good afternoon, or good evening.”

“You’re doing something anyway. Just make it a little bit interesting, make it a little fun. It really doesn’t take that much effort to do something a little more remarkable,” according to MIller.

3) Tough Mudder

In case you were thinking that all high-growth companies come from the world of high tech, think again.

When Will Dean was an MBA student, he was racing in a triathlon. While he was changing out of his wetsuit to begin the next section of the race, his zipper got stuck. He asked several fellow competitors to help, and was shocked that no one would.

He thought that there should be a better way for people to work together to conquer obstacles and achieve goals. When he ran the idea of what would ultimately become the Tough Mudder by his business school professors, they all thought it was a terrible idea. But, he went with it anyway. His focus wasn’t necessarily on profits, but rather making the world a better place.

He launched his first event in 2010, hoping that 500 people would show up … 5,000 people showed up (and they payed between $70-80 to be there). A business was born.


Fast forward five years, and Tough Mudder now has more than 70 events annually around the world, and it has been so impactful on people’s lives, it is estimated that more than 5,000 people have Tough Mudder tattoos.

One key differentiator for Tough Mudder is that they view themselves as being in the “self esteem business.” People are ultimately paying money to feel good about themselves and to conquer new obstacles alongside a team.

Dean talked about the virtuous cycle of creating a great and unique experience, which attracts the best people, which in turn, allows them to continually create the best experiences (which attracts the best people and so on). This cycle results in incredible brand advocacy and thousands of resumes for each available job opening around the world. A cross-functional team that he likened to Disney’s Imagineers are constantly trying to cook up the next mind blowing experience for the race course.

According to Dean, “If you’re not growing, you’re dying.”

Key Takeaways

So, what can we learn from these growth companies? While each story has its own uniqueness, a few common threads emerged:

It’s all about the experience.

In each story, there was a deep understanding of a very specific need coupled with a driving passion to make the customer’s experience remarkableThese organizations have structured their culture, operations, and incentives around creating a great experience for their customers, not just as a side note to their core business. 

In doing so, both Slack and Shopify have democratized the responsibility of growth, experience, and branding to everyone in the organization. This helps to ensure that each and every touchpoint shapes the customer’s emotions and experience, which ultimately aims to influence how much they spend in the future.

Great people are essential.

The greatest assets of any organization are its people. As the pace of change increases, finding people who are talented and can adapt to change with a strong work ethic, high integrity, and the ability to learn and solve new problems is the key. 

At the end of the day, being remarkable attracts the best people, and having the best people allows you to do remarkable things. 

A culture of innovation is necessary. 

In each of the conversations above, there was something special and unique about how each company was approaching their respective markets. They’re not locked into traditional roles divisions, business models, or metrics, but are investing new ways to create value for their customers, faster. But rather, they are relentless about creating something that’s awesome, unique, and that others can’t duplicate.

Slack is trying to remove pain associated with communicating and collaborating by holding themselves accountable to make enterprise technology that people actually want to use (and staking the financial success of their company to it). Tough Mudder is tapping deeply into human desires of feeling good and belonging to a community, while continuing to invest heavily in raising the experience bar for those who participate in their events. And Shopify is making growth the responsibility of everyone, not just people who are traditionally in customer focused roles.

Regardless of your industry, these high-growth organizations provide examples of how businesses are leveraging creativity and passion to create significant value for their customers.  

How will you leverage these observations and apply them to your growth efforts? Let us know in the comment section below. 

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For Feline Owners: How To Survive Work With Cats Around

[Click here to view the video in this article]

If you own a pet cat at home or at the office, you must have realized how difficult it is to get work done with them around.

Not only do they distract you with their cute demeanor, but they also have a habit of taking your seat, lying on your keyboard, and shredding important files and documents.

To help you co-exist and survive with them while at work, YouTube channel Cole and Marmalade has created a tutorial video, titled ‘How To Survive Working With Cats’.

Watch the video below for some cat survival tips:

[via Cole and Marmalade]

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Adorable ‘Jurassic World’ Fan Artworks Depict Touching Raptor-Trainer Bond

To further demonstrate just how enamoured our world is with the record-breaking dinosaur adventure flick, Jurassic World, 9GAG has scoured the internet to gather some of the most adorable fan art dedicated to the visually-gripping movie.

The illustrations mainly depict the touching bond between the film’s lead character, Owen Grady, and the velociraptors he trains in the theme park, alongside a series of humorous dialogue amplifying the unlikely friendship between them.

Check out some of the artworks below, and head here to view more.

[via 9GAG]

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An Insightful Look At The Beautiful Web Design Style Guides Of Popular Brands


When designing a website, it is important to create one that is consistent with the style guide of your brand’s visual identity.

Canva Design School has shared ‘the web design style guides of 10 brands we love’.

“Your web style guide contains essential building blocks for anyone in charge of constructing your online properties.”

A web design style guide—also known as other terms like UI toolkits, UI guidelines, human interface guideline—is a manual that sets the tone of your online presence. It helps to align developers, designers, content creators, and partners on the same page.

The list takes us on an in-depth look at the web designs of popular brands. For instance, Airbnb limits the key colors to just four hues, and Uber pays attention to eye-catching typography to emphasize their core messages.

Apart from creating aesthetically pleasing web designs, Buffer also highlights the importance of having the “Call to Action” function, which helps to make your website effective in promoting your services or products.

Head over here to learn how you can create an effective web design style guide for your own business.






[via Canva Design School]

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Artist Reimagines Celebrities, Famous Personalities Covered In Tattoos

Emilia Clarke x Yolandi Visser / image via zef_alien

Seattle-based artist Cheyenne Randall, who was featured last year for superimposing digital ink on celebrities, is back with more brilliant works.

He continues reimagining famous individuals and celebrities sporting tattoos in his ongoing series, ‘Shopped Tattoos’.

While some of the personalities featured might never get themselves inked, it’s fascinating to see their new looks with Randall’s seamless embellishments.

View our picks below and head on over to his Tumblr, website and Instagram for more.

Prince William & Kate Middleton

Iggy Azalea

Ian McKellen

Drew Barrymore

James Dean

Marilyn Monroe

Bill Murray

[via My Modern Met, images via Cheyenne Randall]

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Watch: Bill Nye Uses Emoji To Explain The Concept Of Climate Change

[Click here to view the video in this article]

Bill Nye returns with yet another episode of ‘Emoji Science’, where he explores abstract or difficult ideas in our world using emoji, with his latest clip breaking down the concept of climate change.

Revealing important bits of trivia such as the statistics of carbon dioxide released into our atmosphere and the climatic effect of our tremendous population growth over the centuries, Nye visually explains how they accumulatively result in our Earth’s increasingly erratic weather patterns.

Watch the video below.

[via YouTube]

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Artist Impressively Handcrafts Miniature Yet Sturdy, Detailed Ceramics

Washington-based artist Jon Almeda uses his nimble fingers to shape intricate vases, pots and bowls at the one-inch scale.

To help him accomplish this feat, Almeda operates a custom designed motorized curio wheel that allows him precise control in his work.

His Instagram account not only contains beautiful images of his pottery, but also videos showing him at work, even while on the move on vehicles such as a ferry.

Check out some of Almeda’s creations below and follow his work here.

#pleinairpottery on the ferry. Huge thanks to @artfido and @artfidovideo for the love! 🙏 Humbled. ☺️

A video posted by Size Does Matter 😉 (@almedapottery) on Jun 26, 2015 at 11:15pm PDT

A photo posted by Size Does Matter 😉 (@almedapottery) on May 14, 2014 at 2:21am PDT

A photo posted by Size Does Matter 😉 (@almedapottery) on May 15, 2014 at 10:28am PDT

A photo posted by Size Does Matter 😉 (@almedapottery) on May 13, 2014 at 2:31am PDT


A photo posted by Size Does Matter 😉 (@almedapottery) on Jun 10, 2015 at 9:40am PDT

Twice daily

A photo posted by Size Does Matter 😉 (@almedapottery) on Jun 16, 2015 at 2:49pm PDT

Experimenting with polymer clay

A photo posted by Size Does Matter 😉 (@almedapottery) on Jun 22, 2015 at 11:21am PDT

[via Colossal and artfido, images via Jon Almeda]

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