How Businesses Are Leveraging Public Data To Reach Target Audiences

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data It’s no secret that the growth of publicly available data, or open data, is more prevalent than ever. From government databases, such as those aggregated by Data.gov, to data made available via tools such as Google Places API — the public has access to an overwhelming amount of information. Read More

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A Conversation With Michael Lopp, Pinterest’s Head Of Engineering

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lopp2 About a year ago, Michael Lopp joined Pinterest as the company’s head of engineering — filling in the leadership of the engineering side next to co-founder Evan Sharp and CEO Ben Silbermann. Much of his role, since joining, has been to help teams at Pinterest, which consist of units of engineers, designers and product managers, mesh and work well together. Lopp comes from both… Read More

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Vapor No More: Ethereum Has Launched

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ethereum Thursday was, I think, a historic day–though whether it becomes a memorable milestone like the launch of the Altair 8800, or an obscure footnote à la CP/M, remains to be seen. Thursday was the day that the Ethereum Project finally launched, after much sound and fury, including raising ~US$10 million (in Bitcoin.) It’s a fascinating, wildly ambitious project, and it is vaporware… Read More

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How to Work the Room at Your Next Networking Event [Infographic]

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This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.

Take a second to imagine a business event you attended recently.

When the keynote presentation ended, it’s likely that a majority of the vendors and attendees flocked to the nearest charging station, pulled out their tablets and pretended to look busy, or awkwardly huddled with their coworkers around the tall tables by the refreshments. 

While we’re all guilty of resorting to one of the actions above at least once, it’s important that you always remind yourself why you actually attended the event in the first place. Perhaps it was to find new business, network with peers in your industry, or close a deal.

And let’s be real — you’re not going to accomplish any of that if you sit at a table texting or pretending to do work on your laptop until it’s time to meet up with your colleagues for the afterparty. 

For tips on how to make the most out of any event, we created the infographic below. Be sure to read through the each step carefully to uncover the best advice on how to work the room at your next event.

How_To_Work_A_Room.png

learn more about INBOUND 2015

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Why Homejoy Failed … And The Future Of The On-Demand Economy

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Homejoy On the heels of Homejoy’s failure, the fundamental “on-demand marketplace” model has come into question by investors, the media and even consumers. That questioning is very relevant, as there has been an overload of VC money that has been injected in the on-demand service platform space over the past few years ($4 billion-plus in 2014). Read More

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Setting The Right Valuation For A Competitive Series A Round

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Dollars on a green background Founders are often puzzled by how VCs derive valuations for competitive Series A rounds. A competitive Series A round is an equity round where a company generally raises greater than $5 million led by a top-quartile venture capital firm. During these Series A rounds, it is not uncommon for founders to receive multiple term sheets from lead investors at different valuations, and to feel… Read More

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