LOL: A Hilarious Parody Of The Craft Beer Industry

[Click here to view the video in this article]

Previously, we featured this hilarious parody of the hipster artisanal, handmade movement. Now it’s the craft beer industry’s turn to get skewered.

Created by YouTube channel Above Average, the video below follows a brewery owner as he gives a tour of the facility, billed as “America’s smallest nanobrewery.”

It’s a world where everything is super small, from the minuscule finger-held beer mugs and tiny distribution trucks, to pint-sized flights of samples and food pairings with “handcrafted micro pizzas” and chicken wings made from “the littlest chickens.”

Hilariously, while other microbreweries focus on making great tasting bottled beer, the “nanobrewery” is committed to “making each sip taste great.”

Check out the video below for more laughs.

[via Trend Hunter and Eater, video via Above Average]

from TAXI Daily News

These Useful Tips Will Help You Tackle Your Next Salary Negotiation

Executive director of The Creative Group, Diane Domeyer, shares advice on how to handle salary negotiations.

Domeyer explains on Creative Bloq: “The most important thing to do before deciding whether to negotiate is to conduct background research.”

“Try to find out if the company is growing or has recently reduced its staff, as these events can help to inform your bargaining power.”

This can be done by reviewing salary guides or speaking to recruiters.

Armed with the relevant facts, you can use these tips to aid your position when negotiating:

Don’t play games or beat around the bush. Go for higher paying jobs and be open about your situation. “Tactics such as misleading a prospective employer about your current salary or other job offers in an effort to obtain higher pay almost always backfire,” Domeyer advises.

Know your bottom line. Always have a minimum figure in mind before you walk into a negotiation. This prevents you from giving in during a weak moment and regretting it later on.

View the other three pointers here.

[via Creative Bloq, image via IMGembed]

from TAXI Daily News

For Web Designers: Striking Black And White Websites To Get You Inspired

Pauline Osmont

Need inspiration to create a powerful and striking black and white website? Webdesigner Deport has compiled a list featuring 30 over monochromatic websites to invigorate you.

From bold and dramatic photos to simple and elegant typography, the following collection definitely has something that will catch your eye.

Check out some of the websites below, or visit Webdesigner Deport for the full list.

Scheltens & Abbenes

Folch Studio

Live Area

Code and Theory

Flavien Guilbaud

[via Webdesigner Deport]

from TAXI Daily News

Mouth-Watering Video Shows How Fries Are Prepared And Enjoyed Around The World

[Click here to view the video in this article]

How do you like you fries served?

BuzzFeed has created a video to show how different countries prepare their fries.

The video includes recipes and sauces that are used to make these dishes. For example, in Vietnam, locals like having their fries with butter and sugar.

Which of these countries’ fries appeal most to you?

Click play on the video to see how fries are enjoyed around the world.

[via BuzzFeed, images via video screenshot]

from TAXI Daily News

A Hilarious Satirical Tutorial On How To Draw Mickey Mouse

Artist Mauricio Abril has created a satirical tutorial on how to draw Disney’s beloved Mickey Mouse.

The tutorial pokes fun at copyrighting cartoon characters and such. Surprisingly, Abril has previously worked on video games for the Walt Disney Company.

Enjoy his work? Click here to be redirected to his site.

[via Mauricio Abril]

from TAXI Daily News

Graphic Designer’s Creative CV Is Inspired By The 404 Error Page

You may already know that a creative 404 error page can make a great impression on visitors to your website—but have you thought about the other creative uses of an error page?

Based in Shoreditch, the UK, graphic designer Mirko Carsana has created a brilliant digital CV that is based on the 404 error page.

Using an eye-catching palette of blue, red and cream, the designer’s unconventional CV starts off by informing the visitor that the graphic designer they are looking for “might be in hangover, cooking or fully available”.

The designer then went on to provide links to his LinkedIn page, online portfolio and contact details.

Scroll down to view more images of this creative CV—would you do something like this with yours?

[via Mirko Carsana]

from TAXI Daily News

LOL: Americans Respond To Commonly Asked Questions From The British

[Click here to view the video in this article]

Besides the differences between British and American English, these two countries also have very different cultures and ways of life.

Buzzfeed had gotten Americans to answer commonly asked questions from the British, which may seem absurd to people living in the U.S..

Some of these funny questions include, “Why is your bacon so weird?”, “Why do you guys say ‘I’m so excited!’?”, and “Why do you guys make everything so big?”.

Do you agree with their responses?

Watch the video to see Americans answer these questions.

[via BuzzFeed, images via video screenshot]

from TAXI Daily News

7 Things to Know Before You Run an App Install Ad Campaign

The explosive growth in mobile usage — specifically in app usage — has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention.

According to a new report from eMarketer, “the flooded app marketplace means paid install campaigns are a must.” Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. According to BI Intelligence, U.S. app install ad revenue alone will top $4.6 billion this year and grow to $6.8 billion by the end of 2019.

So if you’re one of those marketers who is thinking about running, analyzing, and optimizing their very first app install ad campaign, keep on reading. We’ll touch on some of most important things to know before you run an app install campaign for the first time.

1) Running app install campaigns boosts organic growth.

Realistically speaking, the only way for apps to get noticed in a shark-infested competitive landscape is by generating a volume of installs from both organic and paid sources.

Organic installs mainly come from app store exploration or organic search. That means people discover an application after they search for a related keyword or brand search, look at top apps per category, or get a tip to download the app through an app store’s featured recommendations.

Non-organic or paid installs are installs that were driven by active promotions, especially in an advertising campaign or through an incentivized network, where users are prompted to download and install an app in exchange for virtual currency or another incentive.

Since the overall number of installs is a major factor in app store optimization (ASO) — a method that enables marketers to improve an app’s location in the store’s search results — an investment in non-organic installs will improve an app’s ranking (which will ultimately increase the number of organic installs as well). In fact, our research says that on average, every paid install drives three organic installs:

So if you’re looking to boost your organic rankings, you should consider folding paid efforts into your overall promotion plan.

2) Measuring app install campaign performance is tricky.

Before mobile took our lives by storm, tracking and measuring digital marketing campaigns was easy — we just used cookies. Cookies enable online marketers to accurately and anonymously track users, measure the impact of their campaigns, and make smart decisions about their ad spend.

Then, the mobile revolution turned things upside down — the cookie wasn’t supported on apps or on Apple’s Safari browser (at least not by default), which meant a large part of the market couldn’t be tracked.

Without the cookie, the mobile world is deeply fragmented: there are both different operating systems (iOS, Android) and different environments (in-app, mobile web). To make matters worse, there’s no standardization. The good news is that there are ways to accurately connect the dots by using several identification methods: ID matching (e.g. Apple’s IDFA, Google Advertising ID), Google Play Referrer, and fingerprinting.

Here’s more on how ID matching works:

3) Beware the double or triple charge.

Today’s mobile measurement largely runs on a last-click attribution model. That means that the advertiser only pays the single network that drove the last click before the install (usually within a seven-day grace period). Attribution companies are able to do this because they are integrated with hundreds of networks and that gives them a bird’s eye view of the path to conversion.

Without this view, both the advertiser and the network would have no way of knowing which click was last. Networks that drove a click would then bill the advertiser – regardless of whether they delivered the last click or not. In this case, the advertiser would end up paying double or triple what it should pay as different networks will all claim credit for the same install.

To make sure this doesn’t happen, you need to have the proper connections set up — that way, the network is informed in real time (in what is called a postback) that it was the last click, and it doesn’t wrongly charge the advertiser. If it somehow does, the advertiser would immediately notice the gap between the invoice and the attribution data (and be able to fix it).

4) Figure out which ad network drives the “best” installs.

A common problem in app install campaigns happens when a network delivers tons of new users to an app only to find out that they’re low quality. The marketer’s user base may have grown, but many of these users may not have had any active app sessions nor completed any in-app actions. In an environment where most apps are free and therefore rely on in-app purchases to drive commercial success, that’s a big problem.

To propel business growth, a marketer needs to know not only which ad network drove an install, but also more importantly – which drove the best install (‘best’ could be determined by the highest revenue or best engagement or retention rates, depending on the marketer’s goals). This is done by continuing to follow the user’s post-install activity and in-app events, and then tying these events back to the acquiring network. When aggregated, a clear path can be easily drawn to the value each network is generating.

The following example shows the top networks sorted by the average revenue per user (ARPU) they acquired. Clearly Network 1 reigns supreme. If that’s a key goal for the marketer, he should consider increasing its budget.

5) Cohort analyses are your friend.

For marketers looking to increase the quality of their newly acquired users, cohort analysis is one of the most effective tools to help them understand user behaviors and target new user groups accordingly.

A cohort report allows marketers to group users with common characteristics together in order to measure specific KPIs for these groups over different time frames. As opposed to retention reports, this analysis allows the marketer to better compare their results.

For instance, the marketer can focus on users who came from a specific Facebook campaign in the U.S. (or any other geographic area) and measure average revenue over a day, 7 days, or even up to 30 days. They could then compare this cohort against another cohort group that came from a different source and see which source drove the highest quality users over time.

Cohort analysis could also be used to compare the engagement (number of sessions, frequency of visits, etc.) or monetization (in-app purchases, ARPU, ARPPU, LTV, etc.) of various user segments. This information is invaluable in helping app marketers optimize their future ad spend and targeting.

The following graph shows a cohort of users from the U.S. who installed an app in March, grouped by media source. The metric measured is the average number of in-app purchases per user. It shows that Networks A and B delivered great value with a growing number of in-app purchases from Day 5 and climbing after Day 14, while Network C generated some value but plateaued after Day 14. In this case, the marketer can increase the budget of Networks A and B, and launch a retargeting campaign with Network C starting Day 14 in an attempt to tackle the slowed growth.

6) The “last touch” source isn’t the only one that matters.

Conversion is influenced by multiple touch points across the consumer journey — each playing a key role in introducing a product/brand to a user, keeping the product/brand top of mind prior during the decision-making phase and actually leading a user to seal the deal.

Suppose, for instance, that a consumer saw an ad for an app on a social network, and later watched a video trailer for that app while playing a mobile game. Even though he might not have downloaded the app at that time, these touch points introduced the game and then kept it top of mind. After seeing another app install ad on another network, the user is ready to convert. She clicks on the ad, goes to the app store, and installs the app. In such a case, giving all the credit to that last network doesn’t make sense.

Flawed as last-click attribution is, it’s the industry standard. From a pure billing perspective, this is good enough since billing standardization for multi-touch attribution is not realistic at this stage.

However, just because it doesn’t impact billing doesn’t mean it lacks value. If marketers are able to measure the most common conversion paths that lead users to install their apps, they should continue to invest in these contributing networks. After all, these networks drove users down the funnel and made them “sales-ready.” If it weren’t for their presence, the user may have never converted.

The following scenarios show the importance Network C to driving installs:

So marketers should keep the full-funnel in mind when making app advertising decisions. For example, if you choose to cut all budget from one network, you should look to see how conversions change on the other networks.

7) Use deep linking in your ad campaigns for a better user experience.

Deep linking is the technology that enables developers to send a user to a particular part of their app, similar to the way that URLs allow a user to go to a specific page of a web site.

With deep linking, the developer can use ad creative and calls-to-action that send the user to a specific app screen that is actually tied to the campaign in question, rather than the app’s home screen. This creates a non-disruptive user experience with higher engagement.

Take, for instance, the case of a hotel reservations app that wants to serve ad campaigns targeted to users based on what city they happen to be in. The app marketer could promote a 50% discount for the user to find a hotel room in San Francisco that night, and then, using deep linking, steer them to the section within their app that lists all hotels in San Francisco. The same process could be used by an ecommerce app to promote a specific line of clothing, or by a movie-streaming app to promote a specific movie, and so on.

Deep linking allows marketers to get much more personalized and targeted with their ad campaigns, which leads to better conversions and a higher quality experience for users. And all of it is trackable thanks to the custom URLs enabled in the deep linking technology.

learn more about INBOUND 2015

Vía HubSpot Marketing Blog

Infographic: Your Chances Of Dying From Various Activities, Calculated

Every day is a fleeting moment, and you never know which day could be your last.

Best Health Degrees has created an infographic illustrating the different ways you can die and the chances of dying from them.

For example, 1 in 167 die annually from mountain sports in Nepal.

Another interesting statistic is that male smokers are 22 times more likely to die from lung cancer than non-smokers, while female smokers are only 12 times more likely.

Learn more in the infographic below and click on the images to view the entire visual.

Click to view enlarged version

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[via Best Health Degrees]

from TAXI Daily News

This Anonymous Website By Women Teaches Guys How To Give Them Orgasms

Women have been taught to be coy and decent, so it comes as no shock that many find it unnerving to talk about what they like in the bedroom.

Often times they resort to faking an orgasm, and this contributes to the influx of articles teaching men how to spot a fake one.

This anonymous Tumblr written by women has been created to dispel any notions men may have that the female orgasm is a myth, and provides thorough essays on the matter.

Called ‘How To Make Me Come’, the Tumblr provides step-by-step instructions, as well as personal recounts of sexual exploration.

The essays also note that women need more than physical touch to climax. One particular essay’s header reads, “the best way to make sure you care about whether or not a woman comes is to think of women as full people”.

Scroll down to view screen shots from the site, and click here to read more on female orgasms, as told by females.

[via GQ, How To Make Me Come]

from TAXI Daily News