Burger King ‘Whopper Wine’ Specially Made To Complement Their Iconic Burger

You can now fancy up your dining experience at Burger King Spain with this specially brewed ‘Whopper Wine’.

In celebration of its 40th year anniversary since the fast food chain opened its first store in Madrid in 1975, La Despensa, creative agency for Burger King Spain has decided to create a unique wine that complements their iconic Whopper burger.

The wine has been packaged to spot the same colors as the ingredients of the Whopper, and it also reflects the classy character of a Spanish wine.

Scroll down for a closer look at the wine.

[via Foodiggity]

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The Science of Creating Highly Shareable Infographics [Infographic]

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Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.

So, what’s the secret? Thanks to the folks at Siege Media, we have a much better idea. Using BuzzSumo, they analyzed the 1,000 most-shared infographics in the past year to weed out the common characteristics of the most popular ones.

Their analysis covered color scheme, word count, length (in pixels), and other cool findings — like the social networks on which infographics about certain topics perform best. They found that infographics on the topic of health performed best on Facebook and Pinterest, while infographics about social media and business performed best on Twitter and LinkedIn.

To learn more about the science of the most popular infographics, check out the infographic below from Siege Media. You can refer to these results to create a data-driven strategy for your own infographics. (For even more inspiration, check out this list of the best infographics of the year.)

10 free infographic templates in powerpoint

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More Captivating Textless Movie Posters



Beetlejuice

Can’t get enough of textless movie posters? Here’s some more by a Reddit user named Join_You_In_The_Sun.

The Redditor has shared two albums of his collection of textless movie posters.

The posters needed varying degrees of manipulation in order to remove the text.

Scroll down to view some of the images and click here or here to view both his albums.



Batman Begins



Apocalypto



The Godfather



Hook

[via Visual News, Join_You_In_The_Sun]

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Infographic: The Meaning Behind The Crests Of Sports Team

Have you’ve ever wondered what Liverpool FC’s iconic bird symbol or New Zealand’s All Blacks’ silver fern meant? If you did, this infographic might interest you.

Fly Abu Dhabi has created an infographic explaining the different meanings behind the crests of various sports teams.

Learn the meanings behind these symbols in the infographic below and click on the images to view the entire visual.

Click to view enlarged version



Click to view enlarged version

Click to view enlarged version



Click to view enlarged version

[via Fly Abu Dhabi]

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Watch This Boy Age From 12 To 20 Years Old In This Amazing Timelapse

[Click here to view the video in this article]

As a way to document his teenage years, Hugo Cornellier took a selfie everyday for eight years.

The result is a timelapse video that shows him going from adolescent to adult in a few minutes.

He also noted that this is an ongoing project, so look out for another video in a few years.

Scroll down to watch the video:

[via BuzzFeed, Hugo Cornellier]

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Watch: Four Simple Squares Come To Life In This Amazing Stop-Motion Video

Dutch artist Niek Dingemans is known for his intricate, monochromatic drawings.

Recently, the Australia-based artist used marker pens and fine-liners to create a stop-motion using four pieces of square paper.

The video starts with four blank pieces of paper, but ends with a masterpiece.

Scroll down to watch the video and click here to view more of his work.

[via Niek Dingemans, Bored Panda]

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A Peek Into Facebook’s Sleek And Vibrant Asia Pacific Headquarters

After providing a glimpse of its California headquarters, Facebook has unveiled its Asia Pacific headquarters in Singapore.

The tech giant recently moved into its brand new office in the city state’s central business district in August, and Mashable got an exclusive look at its interiors.

Its new premises span five levels, with two floors occupied by its sales and marketing team. According to Facebook’s Vice President for Asia Pacific Dan Neary, the social networking website has 496 million active users and growing in the region, with mobile users here among the heaviest in the world.

The look is sleek and clean with concrete floors and exposed pipes lending an industrial feel. Employees work in teams at tables in an open plan space.

A large interactive screen shows the number of users in real time in a particular country, while visitors can relax in the cushy armchairs and tables in the spacious foyer overlooking the city. Elsewhere, a special corner features blank white walls for visitors to doodle on.

Quirky touches can be found in the meeting rooms which are named after local slang such as “kopi kao”, with “kopi” meaning “coffee”, and “kao” meaning “thick or strong”, as well as the specially designed mahjong tiles featuring the Facebook logo.

A vibrant red-and-black mural blending east and west by artist Justin Lee CK stretches across a wall, while the five-story in-office staircase is decked out in acrylic confetti by local artist Dawn Ng.

Adding a splash of fun is a playful Instagram “gravity booth”, with furniture set at a 90-degree angle that is rotated left. When viewed the right way, it looks as if the subject in the frame is floating.

Employees need not go hungry, for the well-stocked pantry offers snacks like chips and cup noodles, as well as beer on tap. And should they show up at work without their cables or keyboard, a vending machine is on hand to dispense the required tech accessories.

Check out some pictures of the Facebook office below and view more at Mashable.

[via Mashable, images by Victoria Ho for Mashable]

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Simple, Easy Ways To Boost Your Concentration And Stay Focused


Image: Daniel Bonavita

Business Insider has an article listing 11 simple and easy ways to boost your concentration. The tips were derived from responses to a Quora thread.

Check out some of the tips below and read the full article here.

Take breaks

According to research, taking breaks throughout the day restores your energy and focus.

Work on tasks according to your energy levels

Figure out when you’re most energetic and work on tasks that require high concentration during those times. For times when you’re recharging, carry out low level tasks like checking email.

Make a list of distractions

Keeping a list of things that distract you keeps your mind focused on tasks at hand.

Exercise

Research has shown that 10- to 40-minute bouts of physical activity gives you a cognitive boost, so make time during your day to take a walk, go running or hit the badminton court.

[via Business Insider, image via IMGembed]

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Why Blog? The Benefits of Blogging for Business and Marketing

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blog-benefits

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

“It’s for a friend,” she said.

Sure it was.

I told her I’d shoot over one of our up-to-date blog posts about why businesses should blog and … I couldn’t find one. Whoops. Quite the meta mistake.

So I’m doing it now. If you’re trying to explain one of the core tenets of inbound — business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps.

For even more reasons why you should blog for business and marketing — and how to get started — download our free ebook here.

The Benefits of Business Blogs for Marketing

First, if you don’t know what a business blog is, this post, “What Is Business Blogging? [FAQs]” should get you up-to-date.

On the same page? Cool. Let’s move on to why you should use blogging as a marketing tactic.

1) It helps drive traffic to your website.

Raise your hand if you want more website visitors. Yeah, me too.

Now think about the ways people find your website:

  • They could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
  • You could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal.
  • You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

So, how can you drive any traffic? In short: blogging, social media, and search engines. Here’s how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?)

Well, blogging helps solve both of those problems.

Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself.

So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.

blogging-inbound

2) It helps convert that traffic into leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer

If you scroll down in this blog post, you’ll see a call-to-action button. In fact, 99.9% of the blog posts we publish have call-to-action buttons … and yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.

blogging-inbound-image

Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month.

3) It helps establish authority.

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

4) It drives long-term results.

You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:

  • Trip to Hawaii
  • Going to the gym
  • Sleeping

Good news, though! That’s what blogging does — largely through search engines. Here’s what I mean:

Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.

It’s not done.

That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:

blogging_compounding_returns-1-1

So while you’re hitting your snooze alarm, surfing in Hawaii, and pumping iron, you’re also driving traffic and leads. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.

In fact, about 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old posts. Same goes for the leads generated in a current month — about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.

We call these types of blog posts “compounding” posts. Not every blog post will fit into this category, but the more evergreen blog posts you write, the more likely it is that you’ll land on one of those compounding blog posts. In our own research, we’ve found that about 1 in every 10 blog posts end up being compounding blog posts.

Screen_Shot_2015-09-22_at_11.57.42_AM

To me (and hopefully to you), this demonstrates the scalability of business blogging. While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment — the work to generate that traffic and those leads is already done.

If you’d like to learn more about the long-term impact of blogging and how to reap even more benefits from the blog posts that are ranking in organic search for your business, check out this blog post, “The Blogging Tactic No One Is Talking About: Optimizing the Past”

Secondary Benefits of Business Blogging

There are other reasons businesses might want to blog, but I think they’re smaller and stray from the core benefits of blogging.

For instance, I love to use our blog to test out big campaigns on the cheap — before we invest a lot of money and time into their creation. I also love to use our blog to help understand our persona better. And while this shouldn’t be their primary use, blogs also become great outlets through with marketers can communicate other PR-type important information — things like product releases or event information. It’s certainly easier to get attention for more company-focused initiatives if you’ve built up your own audience on your own property, as opposed to pitching your story to journalists and hoping one of them bites.

These are all great side effects or uses of a business blog, but they’re secondary benefits to me.

If you’re looking to start a business blog or get more investment for one you’ve already started, the reasons above are a great place to start arguing your case.

Are you already well underway when it comes to business blogging? Just starting out? Share your thoughts on business blogging below and what you’re looking to get out of it.

Editor’s Note: This post was originally published in November 2013 and has been updated for freshness, accuracy, and comprehensiveness.

free business blogging guide

 
free business blogging guide

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How to Have an Ecommerce Store With Zero Inventory

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Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the manpower to keep all your products within reach and accounted for at all times, the fact remains that this particular concern could shut you down before you even get started. Unless you discover the beauty of dropshipping.

What Is Dropshipping?

When you outsource your shipping responsibilities to the manufacturer of your ecommerce goods, that’s drop shipping. In other words, you sell the products on your site, the manufacturer fulfills those orders and ships to the customer, and everyone wins.

Seems like starting an ecommerce company with zero inventory would be easy, if that’s all there is to it, right? Well, not so fast. You do need to make sure you’re working with manufacturers and wholesalers that won’t take advantage of you or your customers. The last thing you need is a bad reputation before you even begin. These steps to choosing a dropshipper will help you avoid negative press.

Interview the Manufacturer

If you want to cut out a middleman, then going straight to the manufacturer is your best bet. Just be sure to ask them all the right questions before putting your business into motion. Check prices, sure, but also make sure they’re willing to dropship for you. If not, ask them for recommendations for similar manufacturers who’ll take that additional step.

If they do dropship, ask their process. Make sure your brand is protected by verifying their standards for quality. Will fragile products arrive safely? Will the manufacturer include packaging details and use mailing labels you provide? Most importantly, will they keep you in the loop and verify that all products have been shipped? You need to have information you can share with your customers, so don’t choose a dropshipper that can’t keep you up to date.

Test the Process

Once you’ve chosen potential dropshippers, place some test orders with them. Note the time it takes to ship from each provider, the overall quality of the packaging, and the state of the products within. If your customers open a box to find items haphazardly tossed inside, they won’t think much of your brand. The manufacturer won’t even come to their minds.

Also, make sure your brand is clearly displayed on the labels you provided. If the dropshipping company refuses to use your branding or doesn’t alert you when new materials are needed, then you’ll have to search somewhere else.

Pressure the Customer Support Staff

We don’t necessarily think you should hassle anyone, but it is important to make sure the customer support staff will act in your best interests. If a customer calls to make a complaint and your dropshipping partner is less than impressive, that will reflect on your brand.

Be sure you touch on all aspects of service, including the quality of the products, the time needed to ship your items, and what must happen for returns and refunds. If the customer service isn’t up to your standards, ask the manufacturer if you can share some helpful tips. As a last resort, ask for recommendations for companies that provide stellar customer service.

Watch Your Reviews for Feedback

If you choose a dropshipping company, set it, and forget it, then you could end up with some serious issues down the line. When you trust anyone to run any part of your business, you should follow up frequently to make sure the job is done to your exact specifications. Now, you can’t follow the manufacturer around and micro-manage, but you can keep an eye on those reviews.

If you see any hint of mistakes or wrongdoing on the part of your dropshipping partner, take immediate action. Whether that action is to sever ties or just to calm an irate customer, the most important thing is simply that you’re on top of the problem. Remember that a majority of customers will stop doing business with you if they experience poor customer service. You get one chance to make a good first impression, and if you’re lucky, one second chance to fix a mistake. Don’t let your dropshipping partner blow it for you.

If you can keep these tips in mind, you could run a whole ecommerce business without ever once packing a box or printing a label. You could offer a huge variety of products without ever having any within reach. It’s not easy, but when done correctly, dropshipping can be pretty lucrative. If you’re considering it, make sure to check out the pros and cons of dropshipping. Good luck!

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