To celebrate its launch in Colombia, Kit Kat carried out a fun promotional stunt in the busy capital city of Bogota.
Conceived by agencies JWT Colombia and Mindshare, it involved special billboards that offered free relaxing massages to stressed folks. All they had to do was lean against the billboards and tiny motors hidden in the signs would generate “pleasant vibrations” to their backs.
Check out the stunt in the video below.
from TAXI Daily News http://ift.tt/1ipgVZD