Five Key Principles For Visual Web Design

We previously featured UXPin content stategist Jerry Cao’s advice about the 10 essential traits of an outstanding web designer.

Sharing from his ebook titled Web UI Design for the Human Eye: Colors, Space, Contrast, he now provides us with five key guidelines for visual web design.

Visitors to your website are most likely to use many other different sites in a day. To help new users get used to how your website works, grouping elements closer suggests a similar function.This is seen in a typical Facebook post, where the functions for ‘Like’, ‘Comment’ and ‘Share’ are all grouped close together.

Other tips include the use of white space or negative space as the best tool to influence where your user looks. The more white space around an element, the more it will attract attention. Clashing or complementary colors can also help the visual flow and help elements stand out on your website.

Head over here to continue reading.

[via Creative Bloq]

from TAXI Daily News